Playground Sessions launched as a start-up company with a great idea. Give people a more contemporary way to learn to play the piano with an online service that featured their favorite songs instead of boring old tunes. We helped get Playground Sessions off the ground by creating a branded content piece that followed a newbie piano player. After downloading the app, he had only 30 days to perform a rooftop concert in NYC. The film ran in reverse starting with the concert and ending with the very first time his fingers touched the keyboard. Playground Sessions has grown to become the #1 rated piano learning app and online piano lessons.