Basketball legend LeBron James teamed up with Sprite to help revitalize local basketball courts throughout the country. We launched the effort with a campaign called the “Spark Parks Project” during the NBA Slam Dunk contest. Bball fans were invited to nominate their court online and were given tools to promote it via social. Over 10,000 courts were nominated and the top 25 got their courts sparked with new surfaces, hoops, fences, and local art.