website / digital content / print
It’s hard enough to leave your child with a new sitter, much less one you only met online. Sittercity.com took great pains to make sure they had incredibly knowledgable nannies that could bring out the best in kids. Not only did we help sittercity.com dramatically improve their trust factor by highlighting real nannies and their great ideas, we used digital content, a new website and print that avoided typical smiley-faced kidvertising.