digital videos / print
JW Marriott is a collection of luxury hotels that often gets lost in the shuffle of all the other Marriott brands. Our goal was to carve out a positioning for JW that was both true to their high-end hotels, and more contemporary than stodgy, old school luxury.
We discovered that the incredible camaraderie the staff had truly made them love their jobs, and pass that positivity and care onto their guests. We coined it the “JW Treatment” and created a branding platform that featured digital content, display ads, and print in high end pubs like Bon Apétit. It was the most successful campaign JW Marriott ever ran.