digital videos / branded content series / cross-country tour / social / swag / event
Husky Tools, a Home Depot in-house brand, spent years creating an underground test lab to crush, bend, smash and break their tools to improve their quality. But customers had no idea how much these tools had improved. We helped by creating a cross-platform campaign that played out through web films, social interactions, a tricked out 18 wheeler event truck that traveled the entire country, custom made Husky test installations and gear, and a content series—-all of which put the tools through the toughest tests imaginable. We even hung a chopper from a Husky wrench in the lobby of Home Depot HQ.