digital videos / branded content series / cross-country tour / social / swag / event
Husky Tools, a Home Depot in-house brand, spent years creating an underground test lab to crush, bend, smash and break their tools to improve their quality. But customers had no idea how much these tools had improved. We helped by creating a cross-platform campaign that played out through web films, social interactions, a tricked out 18 wheeler event truck that traveled the entire country, custom made Husky test installations and gear, and a content series—-all of which put the tools through the toughest tests imaginable. We even hung a chopper from a Husky wrench in the lobby of Home Depot HQ.
digital videos / print
JW Marriott is a collection of luxury hotels that often gets lost in the shuffle of all the other Marriott brands. Our goal was to carve out a positioning for JW that was both true to their high-end hotels, and more contemporary than stodgy, old school luxury.
We discovered that the incredible camaraderie the staff had truly made them love their jobs, and pass that positivity and care onto their guests. We coined it the “JW Treatment” and created a branding platform that featured digital content, display ads, and print in high end pubs like Bon Apétit. It was the most successful campaign JW Marriott ever ran.
website / blogs / newsletters / social / app
The International Seed Nutrition Society (ISNS) is a professional organization dedicated to sharing scientific research and data on seed nutrition with members across 40 countries. We helped get this start-up organization off the ground by launching their website https://seedscience.org, creating their blogs and newsletters, and engaging their social audience with new and relevant content. We also created and successfully launched “The Good Seed” app for Iphone, Android and web. It’s an in-depth guide to the seeds, oils, veggies and vitamins that can help with wellness and disease.
web videos
Burger King was tired of playing second fiddle to McDonalds and needed something to make them stand out in the consumer’s mind. We created a memorable, recurring, sit-com like cast of characters that appeared in multiple spots online. Here’s just a couple of the many spots we made for BK.
digital video / pinterest collaboration / social content
Target collaborated with a group of popular taste makers, trending designers and avid pinners to help elevate their party decorations. They designed 3 unique collections that brought the idea of in-home entertaining to a whole new level. When this work launched, it was Target’s most watched Pinterest campaign, racking up millions of views and shares. Every tiny detail you see was all hand-made out of paper or party collection items —- from miniature paper lobsters to the entire custom 26 letter alphabet. Each “letter” pin we created gave great tips and tricks on how to plan a successful soiree.
social / facebook app / digital video / display ads / print
When millennials seemed to think gold wedding bands were more for their grandmothers than them, the World Gold Council came to us for help. We brought some modern day meaning back to gold through digital content, a '“Makes It a Match” app that paired couples together based on their personalities and interests, and wedding-relatable moments that ran in all the hottest bride sites and mags.
tv spots / in-store / print
The Volkswagen Beetle is obviously an incredibly fun car. So how did we get the assignment to talk about safety? No fair! Not wanting to be the team who made the bad VW ads, we stepped up with an award-winning integrated campaign that made safety fun.
Basketball legend LeBron James teamed up with Sprite to help revitalize local basketball courts throughout the country. We launched the effort with a campaign called the “Spark Parks Project” during the NBA Slam Dunk contest. Bball fans were invited to nominate their court online and were given tools to promote it via social. Over 10,000 courts were nominated and the top 25 got their courts sparked with new surfaces, hoops, fences, and local art.
tv spots
One of the great things about working on Volkswagen was all the funny, relatable truths we got to explore. Whether is was the crazy things people did to claim something as their own, or the irreplaceable role of the co-pilot, these spots played on some everyday comedic moments we can all relate to. Not only did they sell a lot of Volkswagens, they racked up some awards as well.
tv spots
When Virgin Mobile came out with unlimited nights and weekends, it was more minutes than any human could possibly use. Our idea was to create a “Listen Line” where people could call up and literally waste their minutes learning everything from a foreign language to how to come up with killer comebacks.
dital/social/event/blogs
To launch renowned natural healthcare expert Dr. Christina Rahm Cook’s brand, we created a digital, social and event presence, all with original content. Emphasizing her unique “Cure the Cause” philosophy, we made an ongoing series of digital videos and blogs, created her website drchristinahramcook.com, developed her logo and branding, and created original content across all social channels.
out of home / digital game / digital tool
The challenge of this assignment was to make it look like Axe had come out with a rough and tough shower tool for men, instead of a fluffy shower puff. The Axe Shower Detailer had 2 sides, one for dirty and one for really dirty. We tackled the assignment with an online game, a way to help guys clean up their dirty computer history before their girlfriend(s) saw it, ooh, print and digital that ran on popular guy sites.
website / digital content / print
It’s hard enough to leave your child with a new sitter, much less one you only met online. Sittercity.com took great pains to make sure they had incredibly knowledgable nannies that could bring out the best in kids. Not only did we help sittercity.com dramatically improve their trust factor by highlighting real nannies and their great ideas, we used digital content, a new website and print that avoided typical smiley-faced kidvertising.
out of home / owner’s kit
To help launch the New Beetle Convertible, we did two different sets of out-of-home that ran across the country. One touted the benefits of the top down, while the other showed some fun differences between the New Beetle and the new convertible. So drivers could take advantage of their new open top, we created an kit that gave then everything from bird seed to a constellation chart. The award shows took notice of this campaign, along with freedom-loving drivers.
branded content / street art campaign
To get people to love Virgin Mobile’s 1 cent texting plan, we decided to get people to fall back in love with the often discarded penny. A band of Lincoln impersonators took to the streets of New York to bring “Power to the Penny” in this digital content and street art campaign.
Playground Sessions launched as a start-up company with a great idea. Give people a more contemporary way to learn to play the piano with an online service that featured their favorite songs instead of boring old tunes. We helped get Playground Sessions off the ground by creating a branded content piece that followed a newbie piano player. After downloading the app, he had only 30 days to perform a rooftop concert in NYC. The film ran in reverse starting with the concert and ending with the very first time his fingers touched the keyboard. Playground Sessions has grown to become the #1 rated piano learning app and online piano lessons.
For the insane shopping experience of Black Friday, we created a celebrity “tuck-in and wake-up” service that made sure our Target customers were well rested and up early for the big sale. With the help of country legend Brad Paisley, Supermodel Carolyn Murphy, muppet favorite Kermit the Frog and others, the Target 2-Day Sale yielded a content-rich website, digital films and a customizable phone service.
When Swiss Army decided to move their beloved outdoor brand into the watch business, they knew they were entering some pretty crowded territory. It was important they carve out a distinct, crafted image for themselves without feeling like they had turned into jewelry. This brand campaign got them noticed not only in the department stores, but also in the award shows.
concept / written & published
Blue Q is a quirky company that sells everything from “Instant British Accent” breathe sprays to “Just Texting on the Toilet Real Quick” hand sanitizer. When they asked us to create a book that could be sold online and at bookstores, we went for it. Titled “I Date a Hooker” our book was about a guy who took prostitutes on proper, romantic dates. We wrote it under the pen name “Jeff Fischer” after many, many interviews with the lucky guy who dated these lovely ladies. Of their small book series, “I Date a Hooker” was Blue Q’s top seller.
It’s always been hard for LL Bean to shed their image of 80’s popped collars, dog beds and monogramed tote bags. But I guess that’s sort of why we love them. With this campaign, we gave them an injection of tone that brought them a bit more into contemporary culture.
